In anticipation of the National Hydropower Association's Water Power Week, an event in DC where the impact of water power as a national energy source is discussed and advocated, I created a promotional direct mail piece. I started with a creative brief in InDesign, outlining the background, objectives, and overall design of the project. Then I moved to my sketchbook to develop thumbnails, roughs, and then functional paper comps. Finally, I went into Adobe Illustrator to create the digitally refined designs and formatted them with folds in mind into print files with margin, crop, and bleed marks. I also included a cost estimate sheet for producing and mailing to a mass audience. Check out the links to the creative brief, final print file, and cost estimate sheet below!